The Value Stretch Model—Tooling for Long-Time Horizon Lifestyle Studies
AbstractMost lifestyle studies have dealt with lifestyle attributes as a one-dimensional phenomenon. However, many aspects of human life should be viewed on a long-range continuum, extending over most a person's life time. This paper is taking this direction using the 'value stretch model: It is believed that the model, besides its explanatory value, could be used as a planning tool for a long-range view of lifestyle aspects and aspirations. Using data from eight hundred and six questionnaires collected in three case studies covering seventy-two lifestyle attributes, this paper reveals eight lifestyle profiles and examines their relative value/order and their role in our lives.
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